Retail giants have drawn up aggressive plans to make inroads into the smaller cities and towns of India and are employing a variety of tools, including ramping up local language coverage. With farm sector seen as a key support to growth against the mayhem triggered by the pandemic, these companies sense an opportunity to increase sales betting on rural and small town India. “While our overall ticket sizes have gone down, the huge number of new consumers that have come on board from Bharat have made up for that loss. As a result, our sales have doubled compared to pre-Covid,” said a senior executive at one of India’s leading ecommerce companies, who did not wish to be quoted.