Luxury carmakers are driving up affordability to win over customers. As the industry passes through a challenging period, exacerbated by the pandemic and economic slowdown, companies such as Mercedes-Benz, Audi and BMW — the German trio that dominate the Indian luxury car market — are now introducing ‘entry-level’ models to widen their appeal and attract a fresh set of buyers. Audi, which can claim credit for setting up the foundations of luxury SUVs in India under its Q badging, is hopeful of making a splash with the Q2 mini that it expects will more than fill the gap created by the absence of its popular Q3. The Q3 has been missing in action as the company is yet to introduce the BS6 version in line with the upgradation in the emissions standards from April this year.