The era of growth at all costs for private technology companies is coming to an end. India’s most-valued startups, including Oyo, Ola and Quikr, have started cutting jobs over the last few weeks as they are looking to reduce costs, anticipating a tougher financing environment in 2020. Quikr has laid off close to 1,000 employees, out of its total 3,000 workforce. Oyo is about to shed 250-500 jobs as part of its restructuring of India business where, it had over 9,000 employees in August. Ola is expected to cut 15-20% of its 5,800-6,000 workforce in phases. Paytm has fired about 500 employees.