The market for Corona-Kavach policies has grown 10-fold in a month to 1.1 crore from 15 lakh. A record sales figure that makes it the hottest selling insurance product in decades.Irdai chairman S C Khuntia announced the figure while addressing a CII meeting on October 15. While there have been a few group health purchasers, the overwhelming majority of sales is coming from individual retail customers. “Growth in corona-specific policies are driven by rising Covid-19 cases, with continuous uncertainty and a surge in related medical expenses,” said Subrata Mondal, EVP and head underwriting, IFFCO Tokio General Insurance. Media reports on hospitals’ bills have played a role, say insurers. “About 75% of customers are preferring to take sum insured of Rs 2-5 lakh. Only a quarter are taking coverage below Rs 2 lakh,” said Gurdeep Singh Batra, head - retail underwriting, Bajaj Allianz General Insurance.