Several automakers have arrangements with car aggregators such as Ola and Uber to sell vehicles to drivers who join their platforms. According to industry estimates, sales to such driver-partners in the past year were around 20,000 vehicles, recording a 35% fall from the previous year.
Last year’s volume was just a fifth of the peak sales of around 100,000 vehicles in 2016, when the app-based aggregators were aggressively signing up both driver-partners and customers onto their platforms with generous incentives and subsidised fares.The share of automakers’ sales to the driver-partners of aggregators has also dropped, to 11% of their overall fleet sales last year from 33% in 2016.
Automakers are hopeful that faster replacement cycles of vehicles utilised by app-based cab aggregators, compared with those used for personal use, would drive demand in future. Besides, the untapped market is pretty massive.